Happi Seltzer
Campaign Concept + Content ProductionThe “Always Good Company” campaign reframed Happi from a functional THC seltzer into a social personality. In a category crowded with milligrams and ingredient callouts, we build a story rooted in moments instead.
We gave each flavor a role at the party. Through persona driven copy and bold, nostalgia-infused visuals, we created a campaign world that feels equal parts retro and right now. From golden hours to game nights, every can showed up with its own energy. Designed as a scalable content system across social, paid and retail touch points, the campaign strengthened flavor differentiation and positioned Happi as more than a beverage. A guest you actually want to invite.
Campaign Strategy
Creative Direction
PHOTOGRAPHY Production
Paid Media Creative
Omnichannel Rollout
Instead of competing with milligrams, we built emotional territory. The result was a modular campaign system that strengthened brand recognition, created ownable territory for each SKU, and gave Happi a repeatable framework for growth.
“Working with Bennie Frank has been an absolute game-changer for our media planning at Happi... We’ve seen a steady improvement in our performance and are lucky to have them as a partner.”
— Jody Glazer,Director of Brand Marketing at Happi Seltzer